The Fray Hit The Big Screen In NCM’s FirstLook

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The Fray Hit The Big Screen In NCM’s FirstLook

Posted on: January 16th, 2014 by tommyj

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CENTENNIAL, Colo. — NCM Media Networks, the top national cinema network in the U.S., is bringing critically acclaimed Denver-based foursome The Fray to the big screen as the first featured artist in NCM’s FirstLook pre-show program.

The Fray’s latest single, “Love Don’t Die,” will be integrated throughout NCM’s FirstLook in AMC, Cinemark, Regal Entertainment Group and other top movie theaters nationwide, generating excitement for the band’s highly anticipated new album. Helios, the fourth album from The Fray, will be released February 25 on Epic Records. “Love Don’t Die” has already received early critical acclaim from the Denver Post as well as Billboard hailing its “bare emotion bolstered by echoing backing vocals and unexpected twang.” Pre-order for the album is available now at

“We’ve always had a real connection to movies because we tend to think of our music as a soundtrack that creates an emotional connection with our audiences. Music is such a powerful sensory experience, and it’s cool to be reaching people in a new way,” said Isaac Slade with The Fray.

In addition to the band being the first-ever featured musical artist in FirstLook, The Fray will also be performing a special invitation-only concert at the Sundance Film Festival for NCM Media Networks’ clients and guests.

FirstLook has always been about bringing movie audiences the best in entertainment, so incorporating the music of The Fray into our pre-show is a great new direction for us,” said Cliff Marks, president of sales & marketing with NCM Media Networks. “I’m a big fan of the band, and I know that many other moviegoers are too. Music and the movies naturally go together, and we look forward to exploring the power of the big screen with other artists in the future.”

“We wanted to find a fresh way to launch the album using new marketing channels that are intrinsic to the band, and we felt that cinema is the perfect match because The Fray are one of the most licensed bands for film and television in the past decade,” said Kevin Spellman of Vector Management. “NCM’s FirstLook is a vehicle that can really connect the dots for us, giving the new single a heightened awareness beyond radio.”

In an increasingly fragmented media environment, NCM Media Networks offers blockbuster opportunities for brands to reach over 700 million moviegoers a year. NCM is America’s number one network on weekends, consistently ranking higher than most TV and cable networks on Fridays and Saturdays* when audiences head out to the movies. Coming off of another record year for box office, The Fray’s new single “Love Don’t Die” will be heard by millions of moviegoers across America.

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,700 screens (approximately 18,900 digital). During 2012, over 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. NCM Digital offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.0% interest in and is the managing member of National CineMedia LLC. For more information, visit

About The Fray

The Fray is Slade, Joe King (guitar, vocals), Dave Welsh (guitar), and Ben Wysocki (drums). The Denver-based foursome formed in 2002 after high school friends Slade and King bumped into each other at a local guitar shop. The band achieved national success with their first single, “Over My Head (Cable Car),” which became a top ten hit in the U.S., and the release of their second single, “How to Save a Life,” brought them worldwide fame.

The fourth album Helios from critically acclaimed Denver-based foursome The Fray will be released February 25 on Epic Records. Of the new music, produced by Stuart Price (The Killers, Madonna, Keane) and Ryan Tedder (Adele, One Republic), Isaac Slade (piano, vocals) notes, “Working with Stuart was the best of both worlds. We brought our organic instruments, and he brought his arsenal of electronic antiques. This record is all about running to the front lines of what we’ve done and pushing our borders even farther. Electronic instruments, drum samples, enormous backing vocals, opening up our writing to folks outside our camp.” The latest track “Love Don’t Die” has received early critical acclaim from Denver Post as well as Billboard hailing its “bare emotion bolstered by echoing backing vocals and unexpected twang.” Pre-order for the album is available now:

*Source: Nielsen Monitor Plus, A18-49, Mon-Sa 8p-11p; Su 7p-11p, 60 min qualifier, Nielsen Cinema Audience Reports Feb 2012, May 2012; July 2012; Nov 2011.

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