“Disney Channel Presents The Radio Disney Music Awards” Delivers 3.2 Million Total Viewers, Ranking as April’s #1 TV Telecast in Major Youth Demos

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“Disney Channel Presents The Radio Disney Music Awards” Delivers 3.2 Million Total Viewers, Ranking as April’s #1 TV Telecast in Major Youth Demos

Posted on: April 30th, 2014 by tommyj

Click here to view original web page at www.thefutoncritic.com

[via press release from Disney Channel]

RADIO DISNEY MUSIC AWARDS DELIVERS 3.2 MILLION TOTAL VIEWERS AND NEARLY 2 MILLION KIDS 6-14

#1 Telecast of the Month Among Major Youth Demographics Included Performances by Austin Mahone, Ariana Grande, Zendaya, R5, Becky G and Fifth Harmony

In a rousing television debut, "Disney Channel Presents the Radio Disney Music Awards" (RDMAs) – a celebration of music for kids and families – delivered 3.2 million Total Viewers and ranked as the #1 primetime TV telecast of April 2014 across all major youth demographics – Kids 2-11 (1.7 million/4.3 rating), Kids 6-11 (1.4 million/6.0 rating), Kids 6-14 (1.9 million/5.4 rating), Tweens 9-14 (1.4 million/5.6 rating) and Teens 12-17 (683,000/2.8 rating). It was also the #1 telecast across all TV for the month in Girls 2-11 (1.1 million/5.8 rating), Girls 6-11 (947,000/8.1 rating), Girls 6-14 (1.3 million/7.2 rating) and Girls 9-14 (877,000/7.4 rating). The event is in its second year. The event’s first-time television special was presented Sunday, April 27 (8:00-9:30 p.m.).

The Radio Disney Music Awards ranked in the Top 10 relevant tweets for the week of April 21, according to Nielsen SocialGuide.

Compared to all other televised music awards shows this year, the Disney Channel telecast of the RDMAs ranks #1 among Kids 2-11, Kids 6-11 and Tweens 9-14 (the competition includes the "MTV Video Music Awards," the "Billboard Music Awards" and the "American Music Awards"). The RDMA telecast defeated the Grammy Awards among Kids 2-11 (1.7 million vs. 1.3 million) and Kids 6-11 (1.4 million vs. 877,000) and virtually tied it among Tweens 9-14 (1.361 million vs. 1.371 million).

Against similar kids awards shows, the RDMA telecast defeated Cartoon Network’s "Hall of Games" in its fourth year (947,000 vs. 145,000) and defeated the "Nickelodeon Kids’ Choice Awards" in its 27th year (947,000 vs. 872,000) among Girls 6-11.

Musical performances were by Austin Mahone, Becky G, Zendaya, R5, Fifth Harmony and Ariana Grande, who debuted her new single, "Problem," which has since soared to #1 on the iTunes singles chart. The event was capped by a stirring performance from 11 year-old Aalyah Rose of Provo, UT, singing the Oscar-winning "Let it Go" from Disney’s animated film "Frozen."

Shakira, the multi-platinum Grammy Award-winning singer/songwriter and global recording artist, received the "Hero Award" acknowledging her work to improve the lives of children around the world through the Barefoot Foundation, which she founded at age 18.

Scheduled this week are four encore telecasts including one with the addition of a special "Ardy’s Pre-Show Party," FRIDAY, MAY 2 (8:00 p.m., ET/PT) on Disney Channel.

National sponsors for the Radio Disney Music Awards and "On the Road to the RDMAs" include Duck Tape brand duct tape, Embassy Suites Hotels, GEICO and ARM & HAMMER Tooth Tunes.

Radio Disney is the #1 radio network devoted to kids, tweens and families on a 24-hour basis, and is widely recognized as the first platform for many of today’s most popular young artists including Selena Gomez, Justin Bieber, Taylor Swift and Austin Mahone. The network’s customized Top 40 format is driven by listener requests and features major recording label artists, including One Direction, Katy Perry, Cody Simpson, Fifth Harmony and Ariana Grande. Radio Disney reaches over 22.2 million listeners each week across 24 local stations in the top 25 media markets, RadioDisney.com, Sirius XM satellite radio on channel 79, TuneIn App or at TuneIn.com/RadioDisney, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone, iPad and Android Apps, and the Radio Disney Facebook page.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 97 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

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