By Scott Mervis / Pittsburgh Post-Gazette
Pat DiCesare brought the real Beatlemania to Pittsburgh for a historic concert on Sept. 14, 1964, at the Civic Arena.
The longtime promoter will commemorate that landmark event with The Beatles 50th Anniversary Week from Sept. 5 to 14.
The main event will be a tribute concert Sept. 13 at the Benedum Center featuring Beatlemania Now, which in February was chosen to re-enact the Beatles’ first American concert at the Washington Coliseum. It does the full Beatle catalog, but he wants the group to stick to 1964-65, "because this is not about ‘Sgt. Pepper’ and the psychedelic stuff."
To acknowledge the Beatles’ American influences, the show also will feature tribute acts for Chuck Berry, Elvis Presley, Buddy Holly, Little Richard, Jerry Lee Lewis and Fats Domino.
Also that week:
— Mr. DiCesare will introduce his memoir, "Hard Days, Hard Nights" (coming late August) recounting his more than 40 years as a promoter.
— A Beatles film festival will screen the classics "Help," "A Hard Day’s Night," "Yellow Submarine" and "The Girl Can’t Help It."
— The Beatles Rock Art Show, a traveling art exhibit of more than 150 framed drawings and paintings, animation cels, album art, etc., will be on display Sept. 5-7. It will also highlight Ron Campbell, an artist and animator of the "Yellow Submarine" movie and Beatles cartoon series.
— There will be a free symposium hosted by Point Park University Sept. 6 featuring a panel of music experts discussing the Beatles’ impact.
— On Aug. 30, KDKA-TV will air a new one-hour documentary, "Betting The House: The Day The Beatles Played Pittsburgh," produced by New Perspective Productions.
Mr. DiCesare says he was working as a record promoter when he heard the Beatles’ first British singles, "and I was blown away by them."
Bringing them to Pittsburgh launched his second career as Pittsburgh’s top concert promoter in partnership with Rich Engler as DiCesare-Engler Productions.
Scott Mervis: email@example.com; 412-263-2576.